The option you select matters when you already have custom Google Analytics tagging set up in the past. Once this is done, you can decide between the two options – to replace existing tags with new tags or to keep the existing tags. Step 4: Select the check-box Add UTM tags to my destination URLs Step 3: Edit the account and go to auto-tagging. Step 2: Click on Settings and select Accounts and billing Steps to Link Google Analytics to Bing Ads With Google Analytics, you can also increase your control over tracking additional parameters such as geological location and when the ad was clicked. It uses a non-direct click attribution model, unlike other platforms like Facebook and Bing. Google Analytics standardizes the attribution model across all advertising platforms. Other than this, there’s one more key reason for doing so: And even if that’s not appealing enough, you can also compare this data to other traffic sources. By doing so, you can track the number of users, transactions, and revenue. Much easier than logging into Bing Webmaster tools…īy linking Bing Ads to Google Analytics, you can track your ads and have better insights. Luckily, you can view Bing Ads performance in Google Analytics. Logging into two different analytics platforms can be a pain, though, so what can you do? If you want to run campaigns on Google Ads and Bing Ads, you’ll also want to track performance. Step 8: Review your import summary to double-check all the imported campaigns.Īnd your job’s done! How to Connect Bing Ads to Google Analytics Step 7: Select if you would like to schedule your imports or select Now. Tick all the checkboxes available or do whatever you like based on your preference. Step 6: Choose Import Options and open all three menus: If it is a specific campaign, click on the toggle, select the ones you want to import, and Continue. Step 5: You will be asked if you want to import everything or selected campaigns. Step 4: Choose the Google Ads account you want to import the campaign from and hit Continue. Step 3: Sign in to Google, and a pop-up will appear requesting which Google account to sign in. Step 2: Look at the top Navigator Bar and select Import Campaigns and click Import from Google Adwords in the drop-down menu. Step 1: Either sign up or login to your Bing Ads account. Even if you’re not super technical-minded, you can migrate Google Ads to Bing in just a few minutes. Step-by-step Guide to Import Google Ads to BingĪlthough there are some tools you can use to import Google Ads to Bing, it’s actually pretty simple to do yourself. If you’re already running Google Ads campaigns, migrating your ads to Bing is straightforward. Their mobile search advertisements are quite focused you can even manage them at a granular level.īing provides you with an option to import your existing Google Ad campaigns directly using easy importing tools. A slight difference with Google, which operates ads in your time zone.īing Ads can give you a better return on your investment as the CTR (click-through rate) is higher, and the CPC (cost per click) is usually lower. This means your international audience will see your timed ad based on their time zone, not yours. Microsoft’s scheduling is based on the location of the person viewing the ad, not your own time zone. More Flexible Ads Scheduling Time Zones.Add in the fact that some clicks on Bing cost between 33% to 45% less than Google Ads. With Bing, even though the reach is comparatively less than Google, it can be easier to rank on those competitive keywords. However, it also makes the high-volume keywords much more competitive in nature. Google clearly has an advantage with its huge global reach.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |